MarginLock
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The margin number that doesn't move on you.

MarginLock connects directly to your Shopify store and your Meta and Google Ad accounts. We calculate true net profit using actual order data and the total ad spend you actually paid - so you stop spending 30 minutes a day wrestling with messy spreadsheets.

First group early access: $27/month, locked in for life for the first 100 Shopify stores that join.

One month at a $25k store

Illustrative example
reported $6,240
left out $3,170
actually paid $9,410
phantom profit line
$24,800
-$6,240
-$3,170
-$7,900
-$3,100
$4,390
Revenue
Ad spend,
as reported
Spend left
out
Product cost
Fees &
shipping
True profit
The report said $7,560 profit. The bank account says $4,390. The $3,170 difference never showed up in the report.
• Total ad spend via direct API • Accurate return reserves • Per-variant historical COGS • Timestamped order costs • 100% Shopify focused
01 / The problem

Why your profit numbers never feel right

Spreadsheets have a shelf life

Liquid inputs move daily, and you don’t notice. Processing fees, shipping adjustments, refunds — whatever isn't synced becomes obsolete within a week, forcing 30 minutes of manual reconciliation every day.

Return on ad spend isn't profit

A campaign dashboard can boast a 3.0 ROAS while your bank balance shrinks. ROAS completely ignores product variant costs, return reserves, and recurring software subscriptions.

"Attributed" spend hides the real bill

Ad platforms only display spend that their internal attribution models claim credit for. They hide the actual daily cash sum charged to your corporate credit card.

History shouldn't rewrite itself

If your supplier raises prices today, cheap tools retroactively recalculate your past six months of orders. MarginLock locks the historical COGS snapshot timestamped at the moment of sale.

02 / The checks

What MarginLock verifies across your store

True Net Revenue

Calculated accurately as gross sales minus discounts minus processed refunds.

COGS by Variant (Not Averaged)

Exact supplier costs tracked per size and color variant, timestamped at order creation.

Total Ad Spend via APIs

Pulls actual total daily ad spend directly from Meta and Google accounts — zero hidden spend.

Real Transaction & Fulfillment Costs

Payment processing fees, transaction costs, and carrier shipping labels per order.

Expected Return Reserves

Accounts for expected future returns and refunds rather than waiting for disputes to clear.

Store App Subscriptions

Factors in monthly SaaS and recurring app charges so software overhead doesn't erode margins.

Margin-Scaled Email Alerts

Intelligent alerts that scale to product margin: a 5-point drop is flagged differently on a 60% item vs. a 15% item.

Verifiable Math & Exports

No black boxes. View and export complete calculations at both the order and product/SKU level.

03 / How it works

Three steps, then the numbers stay put

1

Connect store and ad APIs

Authenticate your Shopify store, Meta Ads, and Google Ads with official API access. No tracking scripts or theme code edits needed.

2

Every cost is timestamped

Orders are locked with their variant COGS, actual total ad spend for the day, processing fees, shipping, and return reserves.

3

Clear profit by order and SKU

Get a weekly profit digest and sanity-check any number down to individual products and orders to scale winners with confidence.

04 / Our philosophy

What we chose not to build

What we left out

  • Six other sales channels No shallow integrations with Amazon, TikTok Shop, or eBay. Dedicated 100% to Shopify mechanics.
  • Expensive enterprise attribution No bloated $300+/month multi-touch attribution models that obscure raw financial reality.
  • Over-complicated dashboards No vanity metrics, noisy widgets, or endless configuration settings to manage.

What we built instead

  • Deep, native Shopify integration Pulls per-variant inventory costs, real transaction fees, and shipping costs cleanly.
  • One undeniable profit figure A verified number reconciling directly with what lands in your bank account.
  • Affordable, transparent pricing Built specifically for growing stores without penalizing your sales volume.
05 / Pricing

One plan. Everything included.

Founding Member Tier
$27 /month

Locked in for life for the first 100 Shopify stores that join. No feature gating, no surprise upgrades — no matter how big you grow. Includes 1 Shopify store.

  • Profit per order & per SKU
  • Total ad spend (Meta + Google)
  • Weekly profit digests
  • Timestamped historical costs
  • Full calculation CSV export
  • Margin-scaled email alerts

Know your real margin.

Stop losing 30 minutes a day on broken sheets. Lock in your accurate baseline profit before you deploy your next ad budget.